Two California Mothers Take on the Latest Fashion Faux pas- The Plumber's Crack- and Win the Battle for Women Everywhere; Introducing The Hip-T

Salinas, CA (PRWEB) November 26, 2007 -- Two California moms solve the "Plumber's Crack" dilemma once and for all.

First it was Spanx, a nylon solution created by the Sara Blakely and adored by Oprah to smooth out rear ends across the nation. Now, two fashion-savvy northern California moms have solved another fashion faux pas: the exposed derriere.

Whether it is the backpack toting teen, a bright pink thong peeking out of her low-rise jeans or the young mother bending over to pick up her toddler, most would agree that "southern exposure" is a growing problem.

Best friends Christine Meeks and Kelly DeSerpa have created a solution that has created such Internet buzz it has been dubbed "the holiday must-have and must-give" by bloggers across cysperspace.

The Salinas, California mothers are the minds behind Hip-T.

Similar in look to a tube top, the Hip-T is a snug, surprisingly stylish cotton garment worn around the hips. It covers any backside pop-ups while giving the wearer a layered look without the bulk of an additional long tank.

"There's nothing else like this out there," said DeSerpa, "It's such a new concept."

Women have been flocking to the site to buy Hip-T's not only for themselves, but for their daughters.

Meeks and DeSerpa understand why: they have teenage daughters of their own.

"They wear them all the time," DeSerpa said. "They're our biggest supporters."

It's impossible to tell if a woman is wearing a Hip-T; the end result appears to be an extra fitted t-shirt or tank.

"I love the feel of it," said Bunmi Zalob, founder of several businesses and contributor to Entrepreneur magazine, "I can finally sit down in a low chair or pick up my 18 month-old without wondering if I'm showing too much."

Hip-T's come in a variety of styles from solid colors to lace trim. For more information visit the website www.myhip-t.com.

Hip-T is manufactured in San Francisco and shipped from the website to retailers and individuals. Hip-T is a product of its parent LLC, g3 Originals.

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